Fundraising Through Facebook

Social media plays a major role in fundraising for non-profits. It’s how we connect with our network of supporters and reach a new audience to join our community.  The avenues for fundraising have been enhanced, especially on the platform of Facebook. Facebook helps non-profits to grow and connect. They even work with PayPal on national donation days such as Giving Tuesday by matching funds. Since Facebook was built on the premise of connecting with and making new ‘friends,’ it allows an...